The business coaching was conducted by writer and Alamilk, SMEs that produce pasteurized milk and yogurt. The aim of business coaching to improve the product, develop the online promotion and to increase theagent/reseller. The data from business coaching was processsed using marketing mix analysis, context, company, customer, competitor (4 C’s analysis), SWOT analysis, and gap analysis. The results obtained from business coaching are the products with premium image, the developed online promotion and theagent/reseller program of Alamilk that offered to customers.
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